Think You’ve Mastered Social?

With key players talking about the death of “social business,” due to a lack of buy-in from the C-Suite, I keep thinking, what? We are still at the very tip of the iceberg. And while Chris Heuer makes very good, well-thought out arguments as to why the buy-in isn’t happening, the reality is that anyone who isn’t buying-in and thinks his or her company has social already sorted out isn’t seeing the full potential. Let me point out just a handful of ways that we’re not anywhere close to “there” yet – and I mean, not even the power players.

Read more: http://www.forbes.com/sites/gretchenfox/2013/11/21/marketers-think-youve-mastered-social-think-again/

By Gretchen Fox, Co-founder at [made to order]

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Think You’ve Mastered Social?

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