As my business partner, Kyra Reed and I work to crack the code to social media and help set much-needed industry standards, we continue to peel back the onion and reveal critical points where companies are failing — and failing hard.
And to really get this, you’re going to have to wipe clean your current understanding of social media and open your mind to see things differently. I mean, you can hold onto your preconceived notions but if you ever want your business to realize the full power of social, you know, the potential I keep talking about:
Something much more powerful. Something like a giant current of electricity connecting every man, woman and child across the globe. A power so strong and capable, that it can move entire countries of people to protest in the streets and spark viral videos to spread across the globe like a wildfire on a dry night.
Yes, that kind of power. But to really harness the full power, you’re going to have to do something uncomfortable. You are going to have to admit to yourself that you might not be doing it right.
Read more: http://www.forbes.com/sites/gretchenfox/2015/10/22/face-stats-you-are-missing-the-entire-world-of-social-media