Following the growing trend of social media in business marketing, Kyra Reed and Gretchen Fox utilize their expertise, helping entrepreneurial women build their businesses through social media

LOS ANGELES, CA / ACCESSWIRE / October 23, 2015 / According to the Institute for Women’s Policy Research, women in the United States make 78 cents for every man’s dollar made. Kyra Reed and Gretchen Fox may have the solution to overcome gender inequality in the workplace. According to Entrepreneur Magazine, Reed is a pioneering a social media consultant, who completely revitalized the historic Sunset Strip through social media. Fox, a contributor to Forbes, has trained marketers across the country in their digital skills to transform their business.

Their new program Power, Prestige & Profits, offers a step-by-step how-to online course to help women take control of their lives and build their social media empire.

“Online businesses enable more flexibility with family and lifestyles,” says Reed. “Using social media to build your business is within reach financially and can be run from home, satisfying women who are wanting more flexible work environments and fair pay.”

Actress Jennifer Lawrence recently spoke out about the gender pay gap in an essay for the online blog Lenny.

“This is an element of my personality that I’ve been working against for years, and based on the statistics, I don’t think I’m the only woman with this issue,” Lawrence says regarding her lower payroll compared to her male colleagues. “Are we socially conditioned to behave this way?”

Although Lawrence’s salary and workplace aren’t as relatable, her dilemma is. Women now have the opportunity to seize the day and utilize their resources to bridge the gender pay gap. Social media is the most powerful tool for online business owners to market their businesses, even surpassing Google for traffic to their sites. Reed and Fox found an opportunity to use their expertise to help other women be successful and build their social media presence.

“Our previous agency consulting services were operated in a way where we couldn’t help entrepreneurs and small businesses at a rate they could afford,” says Fox, who was awarded Top Women in Social by Billboard Magazine. “After a huge response to our newly published Social System, we knew we had to package the learnings into a step-by-step online course, creating accessibility for women entrepreneurs everywhere.”

Reed and Fox have been featured nationally and are well sought out speakers in some of the most prestigious conferences in the industry including SXSW Music and Interactive. They have also lectured at USC and UCLA. In 2015 they launched Power, Prestige & Profits to focus on delivering high value online courses to serve the growing small business, entrepreneur and solopreneur communities in need of social media help at a price point they could afford.

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Face Stats: You Are Missing The Entire World Of Social Media

As my business partner, Kyra Reed and I work to crack the code to social media and help set much-needed industry standards, we continue to peel back the onion and reveal critical points where companies are failing — and failing hard.

And to really get this, you’re going to have to wipe clean your current understanding of social media and open your mind to see things differently. I mean, you can hold onto your preconceived notions but if you ever want your business to realize the full power of social, you know, the potential I keep talking about:

Something much more powerful. Something like a giant current of electricity connecting every man, woman and child across the globe. A power so strong and capable, that it can move entire countries of people to protest in the streets and spark viral videos to spread across the globe like a wildfire on a dry night.

Yes, that kind of power. But to really harness the full power, you’re going to have to do something uncomfortable. You are going to have to admit to yourself that you might not be doing it right.

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Face Stats: You Are Missing The Entire World Of Social Media

The Re-Emergence of the Private Social Network

Amid a big year of data security concerns and intellectual property issues with 3rd party social networks, it’s no wonder Stanford University’s registrar Tom Black has turned to private when it comes to building social networking features like group chat for students.

“We have a legal responsibility to protect student’s data and we take that very seriously. We needed a way to allow our more than sixteen thousand students, thousands of faculty and staff, plus Alumni, to connect with each other in robust ways, safely,” says Black.

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By Gretchen Fox, Co-founder at [made to order]

The Re-Emergence of the Private Social Network